It’s awesome until you look at the clock and it’s 3 AM
We all have this push-pull relationship with social media, it can give you quick hits of information/fluff that we are looking for, or sometimes we get sucked down the rabbit hole and lose hours of time. We know we can use it for good, but sometimes we may be just feeding our 14-year-old selves the crap we know better not to spend time with, but do anyway.
Social Media and the NPO
However, if you are not using social media for your non-profit, you are missing the boat (and it’s a free boat). A ton of articles have been written about this. Google it if you don’t belive me.
- If you are having an event, make a Facebook page for it.
- Invite people, then let the power of their connections do the work for you.
- Give attendees all the information they are going to ask you for anyway.
- Time, Date, location, food, drinks, and program.
- If you are having a silent or live auction, tell them the items, give them ALL the possible information.
- Got great items, a kick-ass theme, or visuals that rock. Pinterest, Instagram or Twitter may be the avenue for you.
- Are you trying to bring in a younger demographic to your event, or change the room dynamic?
- This could be a step in the right direction.
- Find out what your target audience does, how they surf, how they interact and then get in front of them on that platform.
Shares, Likes, Saves
This may sound strange if you do not play in social media. However, for those of us that do, we know that friends, family, and colleagues can save/share/or save your posts. They can send them to people who may have an interest. People, you may NOT know about! I cannot tell you the number of times that I have been at an event and attendees pointed out how much fun they had and how they are having a great time, and they had NO IDEA this group even existed.
The shares and likes will get the word out about your event. It will also get the word out about your organization! Even if you do not get more attendees at your event, you have educated them about your organization/ your mission. I cannot tell you the number of times that I have been at, and event and attendees pointed out how much fun they had and how they are having a great time, and they had NO IDEA this group even existed.
A new volunteer, donor, or advocate may have just been created, and it was not even the main point of making the page.
You do not have to be a full-time user to these sites to help them spread the word. You just need a dip a toe in to see how well it can work. Still skeptical, ask your kids/preteens/teens/or other young people how they communicate with their friends. Or how they support the causes they care for. Bet you anything social media comes up!
Once most groups see the power and reach that social media can have, they learn to dedicate time to their sites on a regular basis to keep up the flow of information.